If Japan's largest retailer seems to be at a bit of an impasse on how to expand it's U.S. business, it remains committed to its strategy of bridging the exclusive designer world with the mass market. The announcement of this fall's designer collaboration at Uniqlo should please fashion fans, as J.W.Anderson's Jonathan Anderson (pictured at right) will be creating a special capsule collection for men and women exclusively for the chain. As designer for both his own label as well as the Spanish luxury leather goods label Loewe, Anderson has caught the attention of fashion insiders even if his public profile has yet to rise to superstar status. That doesn't matter as much to the chain, as it's collaboration with lesser known label Lemaire sold out anyway and led to an ongoing collection with Christophe Lemaire for the Uniqlo U label.
“When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering; it’s a difficult job, and I think Uniqlo does it very well,” said Anderson in a statement regarding the upcoming collection. “Working with Uniqlo is probably the most incredible template of democracy in fashion, and it’s nice that my design can be accessible to anyone, on all different levels.”
As of yet, we don't yet know if the exclusive line will extend beyond the fall season (Lemaire's initial collaboration spanned two seasons), but for now we can look forward to a potentially intriguing line from a designer whose aesthetic can range from classic to avant-garde, often in the same collection.