The Shophound (and presumably a lot of other media outlets) were informed just now, that the Uniqlo Urban Sweats Collection designed by Alexandre Plokhov is not being launched as a collaboration with the Helmut Lang brand. Though Plokhov is the men's designer for Helmut Lang (and apparently not the entire label) he is designing this collection under his own name. Beyond their corporate affiliation, there is no other connection between this collection and the Helmut Lang brand. Clearly a lot of other bloggers, and websites were under a slightly different impression as well, but we have now been officially corrected.
Still looks like a totally cool collection, though.
That is all.
Sometime last week our friends at Racked announced that a collaboration between Uniqlo and Helmut Lang was in the works focusing on sweatshirts designed by Lang's new creative director Alexandre Plokhov, but there was little follow-up or confirmation from the retailer or the brand. Today, it's all official complete with price lists and product shots. Racked once again seems to have scooped everyone (apparently WWD was too busy getting bought by PMC to take note) with the images and price listincluding merchandise for men, women and children. While Plokhov's first men's collection for Helmut Lang is just hitting stores for Fall, this will be his first work available for the label's women's side. The entire collection launches on September 22, and is made entirely of black and gray sweatshirt material which suits the Helmut Lang asthetic and also reflects the style Plokhov has cultivated designing under his own name and for his original label, the fondly remembered Cloak. In fact, Plokhov participated in Uniqlo's Designers Invitation Project in 2007 with Cloak, and in a sense, this collection is still very much all in the family. Like Theory, which collaborated with Uniqlo a few seasons ago on a down jacket collection, Helmut Lang is also owned by Uniqlo parent company Fast Retailing, so the collaboration, while welcome, is not terribly surprising. Prices range from $29.90 for shorts and mini-skirts to $59.90 for longer coat styles. Mark your calendars. It all looks pretty cool, and is likely to sell quickly. Head over to Racked for a complete look at the collection, and see a few select pieces in the gallery above.