That Alice Roi is a clever little devil.
She has managed to score a profile raising collaboration collection with UNIQLO set to arrive at retail this Friday. To make the most of this extra bit of exposure, she will be opening a pop-up store nearby at 76 Greene Street, which, if we're not mistaken, is the same space UNIQLO used as their pop-up location a year ago (the former Bagutta Life location). What a perfect way to show off her regular line to the new fans she expects to make over on Broadway.
You had better be fast, because the shop, to be sponsored by Max Factor, will only be open for four days, from May 3-6.
Alice Roi Pop-Up Store
76 Greene Street May 3-6
Alice Roi for UNIQLO
Starting April 27 546 Broadway SoHo
Alice Roi Popping Up in Soho (RACKED)