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Jil Sander Moves On and Miu Miu Jumps In

Jil57th Well, that was a quick stay. A spokesperson for Jil Sander has announced that after a scant five years, the brand will abandon its New York flagship at 11 East 57th street sometime this year in favor of two locations it is currently searching for. Lest you think that a covetable 7,000 square feet of prime retail space will become available, Miu Miu has announced that they will take over the shop. Since Prada owned Sander when the store opened, it's possible they had an advantage in securing the space for one of their other brands, and it's worth noting that other of Sander's prominent boutiques have been moved in recent years including locations in San Francisco and London.  Miu Miu has not announced whether this higher profile location will replace the Madison Avenue shop. Once a secondary collection, the line has recently been positioned for growth as a premier brand. Neither of its two New York boutiques has been able to show its complete offerings, and one presumes that this new showplace will present everything under one roof including the men's collections that are currently unavailable in their own stores. As for Jil Sander, what should have been a key flagship location for the luxury brand opened during a period of turmoil including the designer's on again, off again, then on again association with her eponymous label. It is unlikely that it was able to gain enough business momentum to justify what has to be an enormous rent for the former Hermès space. Now with new ownership and steady design leadership under Belgian Raf Simons that is pleasing critics and retailers, the brand is said to be developing a new retail format to reflect its new, more promising direction, and we will be interested to see where the new store(s) appear. Our guess is an uptown/downtown combo like, say Madison Avenue/Meatpacking District combo, or, if they are feeling daring, Hudson Street? Just a thought...


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