Today In Ground Beef:Bloomingdale's FL!Ps For Burgers
Bloomingdale's timely renovation of its men's departments has been chugging along nicely. Just recently, half of its main floor furnishings area was refreshed, while the other side has been put under wraps along with the designer boutiques downstairs. As promised, the department store has unveiled a new restaurant for its updated mid-level sportswear area, the suitably masculine FL!P (it only looks right in Helvetica caps-lock), a burger joint with counter service and, apparently, and excellent ventilation system. Don't think they have gone downmarket. The burgers start at $12 ($9 for veggie), not including toppings or sides. The menu offers the opportunity to create one's own burger platter with a variety of different options and combinations, and tops out with the Benedict Burger, featuring American-bred Wagyu beef with Canadian Bacon, ultra-melted American Cheese sauce and a fried egg grilled "pattie style" on organic NY rye bread served with steak fries for $23. Presumably there will be a cardiologist on staff.
Yes, it's pricey, but this is Bloomingdale's, after all, and if it's cheap burgers you want, then McDonald's is down the street.
FL!P at Bloomingdale's 1000 Third Avenue betweeen 59th & 60th Streets, Lower Level. Pick-up orders available 212.705.2993







