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We weren't quite sure what to expect when we were invited down to Odin New York, one of our favorite stores in the East Village (or anywhere, really), to preview a special pop-up store for Odin's Fragrance and Home Fragrance lines in the concept shop next to the mini-chain's original East 11th Street store. After all, don't they sell those things at Odin all the time anyway?
When The Shophound got down there yesterday evening, we immediately understood the point of the whole venture as we encountered a striking environment inside the tiny retail space. Working with the Odin team, the innovative design firm, Snarkitecture created a deceptively expansive installation using plaster casts of the brand's fragrance bottles precisely positioned and suspended to form a pristine and unexpectedly serene setting for the product lines (pictured above). We also got a chance to finally meet Eddy Chai, one of Odin's co-founders, and discovered that their fragrance partner is a former co-worker of ours from way back when The Shophound was just a fledgling sales associate.
The installation opens to the public today, May 1st, and will remain for six weeks. The first 50 customers who make a purchase from the award winning fragrance collection during the first week of the concept shop with receive a plaster cast bottle as an artifact from the shop (which also happens to make an excellent if quirky paperweight). The next week, customers will have to settle for an Odin New York x Snarkitecture tote bag decorated with a rendering of the installation.
Odin New York Fragrance x Snarkitecture Pop-Up 330 East 11th Street Between First & Second Avenues, East Village




