Madewell Now Open! One Day Early

Those little Madewell elves have been working overtime, and the retailer's temporary store has opened to the public one day ahead of schedule. They haven't even had a chance to get rid of the "Store For Lease" sign over their door, but they have managed to stuff the former Scoop location with all the goods they would have been stuck with if they couldn't get a store open before the Holiday season.
Now the long, narrow space is fairly bursting with Madewell's bright and cheery women's sportswear that puts us in mind of L.L.Bean on...not Acid, but maybe Ecstacy. We predict the well styled and gently priced riding boots will sell out first, but expect crowds to form soon, especially after they get their own sign up.
Madewell 532 Broadway, SoHo