Bye Bye Bodum

So, exactly why would anyone give up a prime Meatpacking District location just as a huge Apple store is set to open a few doors down? Bodum is shutting its doors after December 31 and is currently running a deeply discounted clearance sale on almost everything except their core coffee and tea products. Did early neighborhood pioneer's lease run out leaving them with a staggering rent hike or did they finally realize that their sprawling store was a bit bigger than it needed to be? At any rate, you've got about two more months left to shop at Bodum on 14th street, if the merchandise lasts that long (it's dwindling already).
The big question is who's moving in?