SAMPLE CIRCUIT:

Sale Schedule Still Alive With Herve Leger, Scotch & Soda + More

By all expectation, there should be no sample sales happening right now as the immediate world is taking advantage of whatever bit of Summer Vacation it has left, and yet, there are still a few sales out there vying for your attention. Last week's BARBARA BUI sale has been extended through this Sunday the 28th, so if you missed it, you have a chance to catch up. Another under-the-radar event is the HERVE LEGER Moving Sale currently taking place at the label's Madison Avenue boutique offering deep discounts on stretchy dresses and more. Where it is moving to, we don't know, but this is a secondary concern when there are 80% off bargains to be had. Designer HEIKE JARICK, a popular Sample Sale favorite is at it again through Wednesday the 24th at her Garment District showroom offering no price tag over $100, and, finally, the folks at 260SampleSale have turned over their home base at 260 Fifth Avenue to SCOTCH & SODA through Sunday for everyone with a hankering for that particular Euro-take on classic preppy clothes.

Those are the highlights. See our SALE ROLL sidebar at left for details and locations and any late-breaking sales that may pop up at the last minute. Next week, there are, in fact, more sales from Cadet, Dolce Vita and a James Perse redux.


THIS WEEK ONLINE:

Dolce & Gabbana, Rebecca Minkoff, J Brand, Ports 1961, Burberry & More

Here is your weekly sampling of some of the brands you can expect to find on the bigger online Flash Sale Sites this week. You should click over to the sites themselves for a full schedule of events, and be sure to check for the correct start time for each sale. Shop well!

GILT GROUPE
Dolce & Gabbana, Sergio Rossi, Golden Goose, Boglioli, Versace Collection, Prada, Marc Jacobs, Barbara Bui, Alex + Alex, Falcon & Bloom, Russell Park, Twenty, Sunny Rebel, Ports 1961, Chloé Shoes, Roberto Coin —join HERE
RUE LA LA
Rebecca Minkoff, Lafayette 148, Llum, Kenneth Cole New York, Saint Laurent, Filebrequin, Judith Ripka, Shoshanna, NIC + ZOE, Sophie Catalou, Travis Matthew, Joseph Joseph, Burberry, UGG, Kork-Ease, Hickey Freeman, SPANX, House of Harlow 1960, Mono B —join HERE
HAUTE LOOK
J Brand, Splendid, Love Stitch, Filson Watches, Joseph Abboud, Tommy Bahama, Dolce Vita, Ronny Kobo, Orla Kiely, Palladium, Original Penguin, Keen, Tart, Nine West, Equipment, Roberto Coin, Maggy London —join HERE

CELEBRETAIL:

Kanye West's Life Of Pablo Store Returns This Weekend

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Click image for a larger view in a new window

Perhaps you camped out in line this past Spring to grab an exclusive piece of Kanye West's tour merchandise at his SoHo pop-up shop. If you didn't, you have a second chance this weekend, as West's Life of Pablo pop-up stores are not only returning to New York and L.A., but also to 19 other cities worldwide where fans will be able to buy exclusive 'Pablo' tour goods. As shown above, the NYC edition will be opening on Friday morning on the northern edge to TriBeCa at 393 Broadway between Walker and White Streets, easily accessible by the A,C and E trains and not far from the 1. Last spring, the New York shop reportedly grossed a cool $1 million over a single weekend of selling tees and jackets and hoodies along with a few special vintage pieces, so a larger scale return seems like a no-brainer. It also marks a major expansion the concept of selling tour goods somewhere outside the tour venues so they can be available to fans whether they have gotten to see the show or not. Justin Bieber has been selling tour merchandise from his latest tour in stores ranging from Barneys to Target, but leave it to Kanye to exert a bit more control and exclusivity over his tour shops. Other cities to be graced with a pop-up  include London, Amsterdam, Berlin, Cape Town, Singapore, Sydney, Melbourne, Portland, San Francisco, Las Vegas, Dallas, Houston, Miami, Atlanta, Philadelphia, Boston, Chicago, Detroit and Toronto. Don't confuse this with the Yeezy x Adidas stores that the designer is planning with the athletic wear giant for his newly reconceived fashion collection. That should be coming sometime next year, but in the meantime, brace yourself for some crowds just south of Canal Street this weekend. Find other pop-up store locations on West's website, where an interactive map will direct you to the nearest location.

(WWD)


DRAMATIC DESTINATION:

Do You Need To Go Shopping At The New Mall In The World Trade Center Oculus?

Occulus
This week, the Westfield Corp. unveiled its most spectacular shopping center in what is possibly its most controversial and likely the most expensive location to construct in the city, if not all of America. The Santiago Calatrava-designed Oculus is the dramatic centerpiece of World Trade Center redevelopment with a multi-billion dollar price tag that has left New Yorkers scratching their heads as if to say "Wait, we said we would pay how much for that thing?"
People will debate the return on that investment for years to come, until it no longer becomes relevant, but along with the opportunity for regular folks to finally walk through that strange, spiny structure comes a reason to be there, which is, of course, shopping at the Westfield World Trade Center. The financial district has become the white hot center of attention for New York City's real estate community for several years now, and the area is finally starting to bear fruit as the vast transit hub is finally ready to show off its dazzling tenant list —even if some of those tenant aren't quite ready to open their doors yet. Like in any new mall, not every store is finished, but we can see what will be arriving in the coming weeks, and the question is, do you need to go out of your way to go shopping in the newly retail-packed financial district?
Our answer: Maybe? Maybe not.
Like its also-highly touted neighbor Brookfield Place, which we understand is doing well with its collection of contemporary-to-luxury retail boutiques, There is no store open or coming to Westfield World Trade Center that isn't open somewhere else in the city in what is probably a bigger and more convenient iteration. That is not to say that the stores are unwelcome. The mall's biggest store appears to be the city's umpteenth Apple Store, and while we have several of those already here, this one should easily be kept busy with it its captive customer base in the surrounding area. That is probably the same story for all the other stores there. Did we need a new Kate Spade boutique? No but the women of the financial district will probably be happy to see the store in the neighborhood which, up until now has mostly leaned towards men's retailers, given the still predominantly male industry it serves. Though it is a jaw dropping setting, the Oculus is still a glorified transit hub, and the shops inside are geared to serve the vast numbers of workers who will stream through on a daily basis from the subway and the PATH trains, as well as the gawking tourists who have made the location a must-visit stop on their tour. If it is the most convenient shopping neighborhood to your location, then yeah, it's not a bad collection of stores at all, but if you live uptown, or even downtown, many of the stores are already more conveniently well ensconced with flagships in Midtown or SoHo or the Flatiron District or the Upper East Side. What you may want to travel to see is the spectacular building itself. The scale is dizzying, literally. There are some areas that are vertigo inducing, like a wide curved set of stairs on the east end whose lack of railings is a bit unsettling, and there are many areas of the building where the scale is oddly off-putting, but the structure is indeed a sight to behold, like the set for a futuristic movie yet to be filmed. The long-rumored remake of Logan's Run, perhaps? The space is majestic and thrilling, and its sprawling connectivity with the other new and redeveloped structures and transit systems make one feel a bit like one is in an enclosed community large enough to never have to leave. It has the immaculate perfection of a set from a Star Trek movie —the big budget new version, not the original series— but while that architecture is usually computer generated, this one is all real with the same cold perfection that always hints at something less pristine underneath. The vast concourse (pictured below) seems almost too empty, as if any week now, it will be furnished with the kiosks that dot the interiors of every other mall. Time will tell if the need for more profits calls in a Proactive stand or Piercing Pagoda. How the dust settles will determine if it becomes a vibrant city landmark or a dreary boondoggle of taxpayer resentment, but for now, Westfield World Trade Center still has the cool glow of its nascent weeks.
OculusConcourse


ATHLEISURE BASH:

Adidas Originals Upgrades Its SoHo Lodgings

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The New Adidas Originals store in SoHo. Photo courtesy of Adidas

A few flashes of lightning in the sky weren't enough to keep VIP sneaker heads away from the opening party at the new Adidas Originals store last night. This sub brand of the athletic wear giant made waves several years ago when it debuted its previous store on Wooster Street with an open air storefront and an abundance of those nostalgic sneaker styles we all remember from our collective youth. The brand —the one with the original Adidas trefoil insignia— has evolved quite a bit since then, and while still able to wield enough promotional power to launch a full-scale revival of its classic Stan Smith tennis shoe a couple of years ago, it has grown to encompass more modern cutting edge design as well as exclusive collaborations with influential stores, designers and, yes, pop stars. Having outgrown its SoHo showplace, Adidas has finally opened a new one on Spring Street with much more room to show off its latest revivals –the "Gazelle" is the vintage model du jour now— as well as hot collaborations and vastly enlarged wall of shoes (pictured above) to peruse.

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Guests at the opening party for the new Adidas Originals store. Photo courtesy of Adidas

It's a lot more store for Adidas lovers to shop, and that's saying something significant these days when every retailer is seriously reviewing the returns on its square footage. Standouts from last night's opening included graphic womenswear from Rita Ora's ongoing collaboration with the label as well as our personal fave, the White Mountaineering x Adidas collection (pictured below), a team up with the influential Japanese men's label.
Last night's party centered around a short film made in collaboration with rapper Joey Bada$$, and Adidas hung on to its old store just enough to usher guests there for a private concert but the hip hop performer and his crew before it gets turned over to a new tenant —kind of like throwing one last blowout party in your old apartment before you move out.
Hopefully Adidas will get their deposit back.
Well, maybe they don't care.

 Adidas Originals now open at 115 Spring Street between Mercer & Greene Streets, SoHo

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The White Mountaineering x Adidas collection at the new Adidas Originals store. Photo courtesy of Adidas

SAMPLE CIRCUIT:

Light Sale Week With Barbara Bui, Vilebrequin & Ligne Roset

You might think that a muggy heatwave would be enough to keep anyone home from sample sale shopping, but even though it is the quietest few weeks of the summer there are still a few sales to hit, and think of the lack of crowds as a plus that leaves more stuff for you.

We do mean a few sales, however, mostly thanks to our friends at 260samplesale whose main space on Fifth Avenue will be hosting the VILEBREQUIN sale starting today the 16th through Sunday. Look for sporty, classic French sportswear for men including their famous swim trunks just in time for a late-summer poolside style refresh.

Downtown at their Greene Street space, French designer BARBARA BUI has returned with her popular sale. Look for savings on ready-to-wear apparel along with shoes, handbags and other accessories. Shop through Sunday.

Finally, starting on Friday the 19th, LIGNE ROSET opens its big 3-day sale featuring reductions of up to 60% off everything from floor models, overstock and discontinued furniture, lighting and home accessories.

Be sure to keep an eye on our SALE ROLL sidebar at left for all times and locations including late-breaking events. Next week, well, there's a Scotch and Soda sale and not much else on the schedule so far. check back to see if anyone is gutsy enough to launch a sample sale during the last weeks of August.


THIS WEEK ONLINE:

Emporio Armani, Jack Spade, Brioni, Tumi, Nudie Jeans, James Perse & More

Here is your weekly sampling of some of the brands you can expect to find on the bigger online Flash Sale Sites this week. You should click over to the sites themselves for a full schedule of events, and be sure to check for the correct start time for each sale. Shop well!

GILT GROUPE
Elie Tahari, Kenzo, Jack Spade, Harry's of London, Corneliani, 7 of All Mankind, Rhie, Kenneth Jay Lane, Mara Hoffman, Autumn Cashmere, Antik Batik, Mary Katrantzou, Eva Alexander London, Sigerson Morrison, Hardy Amies, JACHS, Chapter, Emporio Armani, Ecoalf —join HERE
RUE LA LA
Lucy, Hale Bob, Commando, Capezio, Brioni, Shaker & Spoon, Ralph Lauren Home/Cuddledown, Bernhardt, Karastan, Cynthia Rowley/Jill Stuart, Fly London, TUMI, Vincent Longo, Oakley, Raymond Weil, Cuisinart —join HERE
HAUTE LOOK
Current/Elliott, Package, Dr. Martens, Alo, Nudie Jeans, J.Crew Factory, WOW Couture, Lacoste, Swiss Legend, STEVEN by Steve Madden, Jessica Simpson, Børn, Eye Candy LA Couture, Kate Somerville, GO SMiLE, James Perse —join HERE

MADISON MOVES:

Tom Ford To Snatch Space Slated For Qatari Luxury No-Show

680Madison-RenderingCorner 61st
Rendering: 680MadisonAvenue.com

Remember a couple of years ago when we passed along the news that an upstart Qatari luxury label called Qela was opening a glittery flagship store on the corner of Madison Avenue and 61st street (rendering pictured above) in the long-gestating, renovated retail section of the former Carlton House at 680 Madison Avenue?
Not to be cynical, but that's the sort of ambitious retail debut that we usually take with just a grain or two of salt: "Heretofore unknown brand from a faraway land to make splashy New York debut at phenomenally expensive location". Well, it turns out that Qela, if it even still exists, will not be making its way to Madison and 61st Street after all. About a year ago, word was out that the space was being shopped around for a sublease, and the original lease was eventually terminated before any further action was taken, leaving it available for Tom Ford to swoop in and secure it for his next Madison Avenue boutique. No, he will not be among those with dual shops on Madison, but will instead move his flagship store downtown from the 70th street corner where he first debuted his apparel collections under his own label. The 2-level 12,300 square foot store is just a bit smaller than the current flagship, but the location, just across 61st Street from Barneys, has an even more prominent profile. While is Ford's current store is keeping company with Ralph Lauren, Prada, Bottega Veneta, Céline and other illustrious names, the new location will be sharing the block with a new Brioni boutique expected to open later this year to show off that brand's radical revamp. Other menswear neighbors include Berluti, Brunelli Cucinelli and the Hermès men's store. Though Barneys across the street as radically shrunk its fabled suit department, it also remains a major menswear store (where Ford does not sell his collection) and an important traffic generator for the neighborhood. Though Ford has shown a women's collection for several seasons, he started his signature collection with men's apparel, and it would appear to be the bigger part of his fashion offerings. There's no official time frame for the new store opening, but the raw space has been ready for a new inhabitant for quite some time now, so late 2017 might be a reasonable estimate to see how Ford will update his typically lavish retail concept.

(NYPost)
Previously:
Grand Entrance: Upstart Qatari Luxury Label Qela Plans A Major Madison Avenue Debut (1/8/2014)


SAMPLE CIRCUIT:

Signs Of Sample Sale Life Featuring Tamara Mellon, Ramy Brook, Korres, Miansai & More

It is traditionally the time of year when even the Sample Sale calendar goes quiet for a few weeks. Reliable venues and promoters like Soiffer Haskin, Clothingline and Privé are all on hiatus, promising to return in the fall, and yet, there are more than a few sale options appearing this week Sale shoppers who can't hold out until things return to life sometime next month will be able to find a fix or two that are actually worthwhile. Yesterday, the 8th, contemporary designer RAMY BROOK launched a three-day sale in her Garment District showroom featuring up to 60% off her dresses and sportswear, but the real action this week starts today:

Designer TAMARA MELLON is reorganizing her fashion business to be a purely online, buy now venture, so in the meantime, she has lots of inventory to liquidate including apparel, accessories and, if previous sales are any indication, lots and lots of stylish shoes (she helped to develop the Jimmy Choo brand in her previous job). She will be launching this season's sale on Greene Street in SoHo today. Past events have been deeply discounted and this week-long sale is promising 80% off at the outset. Mellon will be sharing the sale with jewelry designer LULU FROST for extra bang for your effort. Greek skincare brand KORRES will also be in SoHo starting today clearing out back stock at an enticing 80% off, and not far away on Mulberry Street, Japanese fashion icon YOHJI YAMAMOTO will be holding a sale on its eyewear line promising 70% discounts just in time pick up some striking sunglasses for the summer. Finally, 260 Sample Sale will turn its home bas at 260 Fifth Avenue into a clearance sale curated from previous sales throughout the season. No word on exactly what labels will be included, but everything will be under $30, which should be enticement enough for a visit

On Wednesday, hipster jewelry label MIANSAI will open its showroom for three days promising 80% off its collection including its signature cord bracelets as well as watches for men and women, and on Thursday, up and coming shoe designer SARAH FLINT will kick off a two-day sale in the Flatiron District featuring 70% off her stylish, Italian-made women's footwear.

Be sure to check our SALE ROLL sidebar at left for details and locations. Next week, there's Vilebrequin and Barbara Bui on deck, with a few more likely to be announced before then.


THIS WEEK ONLINE:

Timo Weiland, Bottega Veneta, Victoria Beckham, Rachel Zoe, The North Face & More

Here is your weekly sampling of some of the brands you can expect to find on the bigger online Flash Sale Sites this week. You should click over to the sites themselves for a full schedule of events, and be sure to check for the correct start time for each sale. Shop well!

GILT GROUPE
Timo Weiland, Canali, Bottega Veneta, Hublot, Herschel Supply Co., Vince, X by Gottex, Raga, Baldwin Denim, Versace Jeans, Creed Fragrances, Unsimply Stitched, Vibe-Tribe  —join HERE
RUE LA LA
Seychelles, Phat Buddha, St. Tropez Skincare, English Laundry, Heidi Klum Intimates, Pandora, Stuhrling Original, Givenchy, Escada, Elaine Turner, Donald J Pliner, Nanette Lepore/Trina Turk, Victoria Beckham, Gucci Watches, Missoni Home —join HERE
HAUTE LOOK
Roxy, A.L.C., Circus by Sam Edelman, TOD's, Quicksilver Men, Invicta Watches, DL1961, Marco Vitale by Eddie Marc, The North Face, Threads 4 Thought, Stuhrling Watches, Tarte Cosmetics, Rachel Zoe, Issue New York, Slate & Stone, Gevril Watches, Giraldi, Stephen Oliver Jewelry  —join HERE

SALE ALERTS:

Surprise Herschel Supply One Day Sale Hits Today Along With Atelier New York's Clearance

Two sales of note have come to our attention at the last minute, but we didn't want any readers to miss out.
The most pressing event is HERSCHEL SUPPLY CO.'s surprise one day pop-up sale in midtown starting at 10 AM. Herschel's backpack sales have been known to spark block-long lines, so this is a must for fans. They will be sharing space on West 39th street with NATIVE SHOES offering innovative, contemporary footwear for men and women at up to 50% off.

Also starting today, elusive designer boutique ATELIER NEW YORK is kicking off its clearance sale with 70% off its directional designer collections including labels like Maison Margiela, Ann Demeulemeester, BalmainRick Owens, the coveted Vetements, and more. Once known as an avant-garde men's store, Atelier has recently added womenswear as well, so it should be great opportunity for late-summer savings for everybody.

Be sure to check our SALE ROLL sidebar at left for hours, locations and other details, and good shopping luck!


POP-UP ALERT:

The NIKE x KITH Pop-Up Wipes Away Any Trace Of Atrium Starting Today

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The writing was probably on the wall when sneaker curator Ronnie Fieg's KITH store continued to encroach on the once vibrant streetwear boutique known as Atrium at the corner of Broadway and Bleecker Street in NoHo.
Atrium had been beleaguered since some time before a brief but highly touted reinvention with menswear icon Nick Wooster fizzled a couple of years ago, and much of its traffic at that point was likely generated by the installation of Fieg's Kith store in the back half of the elegant, Beaux-Arts era bank space. Kith expanded last year, and Atrium finally expired a few weeks ago after a final clearance featuring an abundance of deeply discounted John Elliott's tees and sweats. While it seemed too much to ask for Kith to move forward and take over the rest of the cavernous marble lined space, that is exactly what has happened, at least for a while.
Today marks the opening of a NIKE x KITH pop-up store that has temporarily taken over what was left of Atrium's footprint. Fieg has joined forces with one of his key vendors which also happens to be at the forefront of buzzy special edition footwear launches, so if you don't feel like braving the inevitable lines for the shop's first day exclusives, the guard watching over the store yesterday told us that it would be there for six months. Fieg has combined with his preferred store design gurus at Snarchitecture to create an interior centered around stacks of shoeboxes. A new cereal bar is also expected to be included. Interactive components could be seen through the windows, but the whole store is being unveiled today.
The store opening will coincide with the release of two archival running shoe models from the 1990s, the Spiridon (pictured in the window above and after the jump) and the Talaria in special color ways to commemorate the Summer Olympics which also start today. Looking ahead, the store promises a revolving assortment of styles and special exclusives. Will it take the path of other pop-ups and become a permanent fixture? Nike does seem to always be on the hunt for more retail space in the city, but for the next six months, at least, it has an impressive showcase in a high profile location catering to a captive and coveted collegiate customer base in NYU territory. 

NIKE x KITH Pop-Up at 644 Broadway at Bleecker Street, NoHo
See the exclusive Nike Air Zoom Spiridon and Air Zoom Talaria after the jump
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Continue reading "POP-UP ALERT:

The NIKE x KITH Pop-Up Wipes Away Any Trace Of Atrium Starting Today" »


SAMPLE CIRCUIT:

Take A Sample Sale Break This Week, But Don't Miss Fivestory & Bandier

It's August, shoppers, which is generally the slowest sample sale month of all, if there even are any at all, but our friends at 260SampleSale, who are normally on hiatus this time of year, are powering through with multiple sales every week —and good ones.

Yesterday saw the sample sale debut of BANDIER , the latest, luxe athleticwear and (yes we'll have to use this irritating portmanteau) athleisure retailer to hit the spotlight. this warehouse sale is promising up to 80% off collections of athletic sportswear, shoes and accessories through Sunday at 260 Fifth Avenue at 28th Street in increasingly trendy NoMad. This should keep women well attired for yoga, spin or whatever their fitness endeavors require.

Down at 15o Greene Street, Uptown boutique  FIVESTORY is  offering another seasonal Off-Site sale starting today, August 3rd, featuring up to 80% Off Spring 2016 and previous seasons' merchandise. Regular of this event know to look for coveted designer labels like Balmain, Mugler, Roland Mouret and Giambattista Valli to name a few, and particularly shoes from labels like Nicholas Kirkwood, Aquazzura and Sergio Rossi. While the bulk of the offerings is expected to be for women, flyers for the store are also including childrenswear as well as menswear (which the store no longer actually carries). Shop through Sunday, but getting their as early as possible is always recommended.

finally, NICHOLAS K's month-long sample sale is slated to close on Saturday in SoHo if you are a fan who hasn't made it to that sale yet.

That's all for this week's notable sample sale offerings, but next week actually promises to be a bit bigger with Tamara Mellon's blowout-before-re-launch sale —rumored to be a can't miss event, as well as surprise accessory sales from Yohji Yamamoto Eyewear and hipster jewelry brand Miansai.


THIS WEEK ONLINE:

Dior Homme, Versace, Garrett Leight, TOMS, Dolce & Gabbana, Givenchy, Saint Laurent & More

Here is your weekly sampling of some of the brands you can expect to find on the bigger online Flash Sale Sites this week. You should click over to the sites themselves for a full schedule of events, and be sure to check for the correct start time for each sale. Shop well!

GILT GROUPE
Jil Sander Navy, Pour La Victoire, Honeydew Intimates, Luca Roda, Antonio Maurizi, Dolce & Gabbana, Givenchy Accessories, Manoush, Melinda Maria Jewelry, Tracy Reese, St. Roche, MARC by Marc Jacobs Accessories, Saint Laurent, Sol Angeles, Dior Homme, J Shoes, Kent & Bond  —join HERE
RUE LA LA
Frye, J McLaughlin, Versace & VERSUS, Garrett Leight, Suzy Levian, Deborah Lippman Nails, WoodWick, Theia, Munro American, Calypso St. Barth, Earthrocks, L'Occitane —join HERE
HAUTE LOOK
TOMS, Meghan LA, LOVE Moschino, Jared Lang, Lucien Piccard, Ray-Ban, Vera Wang Lavender, Aquatalia, Fendi Watches, Mario Valentino, BLK DNM, Joie, OFRA Cosmetics, Foley + Corinna, Mac Duggal, Singer + Sargent, Tretorn —join HERE

TURF BATTLE:

Under Armour Appears To Have Won The The Former FAO Schwarz Space

GMBuilding-Apple
It's been a tough fight, but it looks like rising athletic megabrand Under Armour has won out among the prospective tenants for the former FAO Schwarz store in the GM Building (pictured above). A couple of months ago, it seemed that Nike and Apple were vying for the space as a possible new home for NikeTown or as an above-ground expansion for Apple's 24-hour flagship store underneath the plaza in front of the building. Then, Under Armour stepped in as a surprise spoiler, and now C.E.O. David Plank has announced that the company will take 53,000 square feet of the former toy store on the ground and second floors of the building officially known as 767 Fifth Avenue. It's going to be a bit of a wait before we see what Plank is calling "the most breathtaking and exciting consumer experience ever conceived at retail" as the company is not taking possession of the space until sometime in 2018. Apple is still reportedly going to be using some of the space as a temporary store while it renovates its flagship under the iconic cube entrance, but it appears that Under Armour has won the contest to stake its claim as a brand worthy of one of the most high profile retail spaces in the city.

(Commercial Observer)
Previously:
Turf Battle: Is Under Armour Fighting Nike And Apple For Space In The GM Building?