Uniqlo And Lemaire Will Be Replenished With Re-Orders For The Holiday Season
The launch of Uniqlo's collaboration line with Lemaire exceeded everyone's expectations last Friday with items selling out within minutes of the store openings and within a few hours online. The lines of shoppers throughout the day (pictured above) even took executives with the highest expectations by surprise.The only disappointment came from customers who might have presumed that the chain would have made enough product to keep stores in stock for at least a few weeks.
At this point, there are only a few pieces left available, but there's hope for customers who missed out. The chain has ordered new production runs of the debut Uniqlo and Lemaire collection to be in stores in time for Holiday shopping.
While a Spring collection in collaboration with designers Christophe Lemaire and Sarah-linh Tran has already been announced —and will hopefully be produced in quantities great enough to avoid instant sell-out— Uniqlo executives clearly recognized that they underestimated the demand for the launch and have moved to correct the situation while desire for the collection still runs high. "It was a global phenomenon," Uniqlo's director of merchandising Justin Kerr told WWD, "We were all very excited and wanted to see, ‘How do we keep the momentum going not only with the next collection but also chasing the fall collection as we move into the holidays?’ That was something we wanted to achieve very quickly and Uniqlo’s fantastic operation allows us to have that flexibility.”
Even hugely popular collections have a few pieces that fail to attract customers, but this collaboration yielded no "dogs" as they are often called in the retail industry. "Usually, you have winners and losers," Kerr reports, "With this one, really the whole collection was well-received. There were no disappointments. There were only pleasant surprises of things that even outpaced our high expectations.” Hopefully, along with replenishment deliveries, this means that we will see more Uniqlo and Lemaire beyond next season. In the meantime, we'll be keeping an eye out in the coming weeks for the collection to make its way back into stores.